You’ll soon see other startling similarities — a clearly depressed, overcrowded society surrounded by ads guaranteeing happiness via cologne, clothes, film and drugs. You may watch this and recognize these behaviours in others, but consider whether you have fallen victim to them as well.
“Feeling down? Nothing a glass of red wine won’t fix.” When we search for happiness in external things, we soon have a real problem that nothing material or external can fix. See, all that is ever offered to us are ‘quick fixes’ to problems that have been festering for years. Steve accurately portrays our need for feeling happy and shows we will do and buy practically anything to ensure we can feel that emotion all the time — a futile struggle that leaves us depleted and miserable.