"In the best case, the comet is big, bright, and skirts the sun next November. It would be extremely bright -- negative magnitudes maybe -- and naked-eye visible for observers in the Northern Hemisphere for at least a couple of months."
"Alternately, comets can and often do fizzle out! Comet Elenin springs to mind as a recent example, but there are more famous examples of comets that got the astronomy community seriously worked up, only to fizzle. This is quite possibly a 'new' comet coming in from the Oort cloud, meaning this could be its first-ever encounter with the Sun. If so, with all those icy volatiles intact and never having been truly stressed (thermally and gravitationally), the comet could well disrupt and dissipate weeks or months before reaching the sun."
"Either of the above scenarios is possible, as is anything in between," Battams says. "There's no doubt that Comet ISON will be closely watched. Because the comet is so far away, however, our knowledge probably won't develop much for at least a few more months."
Meanwhile, noted comet researcher John Bortle has pointed out a curious similarity between the orbit of Comet ISON and that of the Great Comet of 1680. "Purely as speculation," he says, "perhaps the two bodies could have been one a few revolutions ago."
Stay tuned for updates. www.spaceweather.com