Seeing sprites above a hurricane is rare. Most hurricanes don't even have regular lightning because the storms lack a key ingredient for electrical activity: vertical winds. (For more information read the Science@NASA article "Electric Hurricanes.") But Matthew is not a typical hurricane. It's one of the most powerful in recent years, briefly reaching Category 5 at about the time Lucena photographed the sprites. Perhaps extra-strong winds in the vicinity of the storm set the stage for upward-reaching bolts.
Sprite photographers across the Caribbean and the southeastern USA should be alert for more as the storm system approaches the mainland: observing tips.